OVERALL CORPORATE STRATEGIES FOR NEW PRODUCT PROGRAMS

被引：37

作者：

COOPER, RG ^{[1
]}

机构：

[1] CANADIAN IND INNOVAT CTR,WATERLOO,ONTARIO,CANADA

来源：

关键词：

D O I：

10.1016/0019-8501(85)90037-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：179 / 193

页数：15

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COOPER, RG .

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[4]

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[5]

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[6]

Cooper R.G., 1979, IND MARKET MANAG, V8, P124

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COOPER, RG .

[8]

COOPER RG, 1979, J MARKETING, V43

[9]

COREY RE, 1975, HARVARD BUSINESS SEP, P119

[10]

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