共 5 条
[1]
CONVERSE PD, 1958, ELEMENTS MARKETING, P5
[2]
KAHN H, 1967, IHR WERDET ERLEBEN, P165
[3]
KARSTENHEINZ M, 1973, DYNAMIK HANDEL, P2
[4]
KOTLER P, 1972, HARVARD BUSINESS MAY, P49
[5]
WEINHOLD H, 1974, GRUNDLAGEN MODERNER, P7