INFORMATION INTEGRATION IN CONSUMER RISK PERCEPTION - COMPARISON OF 2 MODELS OF COMPONENT CONCEPTUALIZATION

被引：30

作者：

BETTMAN, JR ^{[1
]}

机构：

[1] UNIV CALIF,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024

来源：

关键词：

D O I：

10.1037/h0076623

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：381 / 385

页数：5

共 15 条

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[3] FUNCTIONAL MEASUREMENT AND PSYCHOPHYSICAL JUDGMENT [J].

ANDERSON, NH .

[4]

ANDERSON NH, 1974, CONTEMPORARY DEVELOP, V2

[5]

BAUER R, 1967, RISK TAKING INFORMAT

[6] PERCEIVED RISK AND ITS COMPONENTS - MODEL AND EMPIRICAL TEST [J].

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[7]

BETTMAN JW, IN PRESS

[8] DEVIL RIDES AGAIN - CORRELATION AS AN INDEX OF FIT [J].

BIRNBAUM, MH .

[9]

COPLEY TP, 1971, 2ND P ANN C COLL PAR

[10]

CUNNINGHAM SM, 1967, RISK TAKING INFORMAT