IMPROVING SURVEY RESPONSES WITH POSTCARDS

被引：13

作者：

MURPHY, PR ^{[1
]}

DALENBERG, DR ^{[1
]}

DALEY, JM ^{[1
]}

机构：

[1] UNIV MONTANA,ECON,MISSOULA,MT 59812

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1990年 / 19卷 / 04期

关键词：

D O I：

10.1016/0019-8501(90)90007-I

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Previous research on mail survey response has been focused on consumer and/or student populations, with little effort aimed specifically at industrial organizations. This paper reports on a planned test of the impact of postcard prenotification on large industrial respondents. The results indicate that postcard prenotification had positive impacts on response rates, response speed, and data quality. The study also included analysis of the associated costs. © 1990.

引用

收藏

页码：349 / 355

页数：7

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