EXPERIMENTAL-ANALYSIS OF A SALESMANS EXPERT AND REFERENT BASES OF SOCIAL POWER IN BUYER-SELLER DYAD

被引：142
作者：
BUSCH, P
WILSON, DT
机构：
[1] UNIV MISSISSIPPI, UNIVERSITY, MS 38677 USA
[2] PENN STATE UNIV, UNIVERSITY PK, PA USA
来源：
JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 01期
关键词：
D O I：
10.2307/3150896
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：3 / 11
页数：9
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