CONTEXTUAL EFFECTS OF REFERENCE PRICES IN RETAIL ADVERTISEMENTS

被引：195

作者：

BISWAS, A ^{[1
]}

BLAIR, EA ^{[1
]}

机构：

[1] UNIV HOUSTON, COLL BUSINESS ADM, HOUSTON, TX 77004 USA

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 03期

关键词：

D O I：

10.2307/1252143

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 12

页数：12

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