THE MARKETING CHARACTERISTICS OF INVOLVEMENT

被引:0
作者
STONE, RN
机构
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:210 / 215
页数:6
相关论文
共 50 条
  • [31] Self-persuasion as marketing technique: the role of consumers' involvement
    Bernritter, Stefan F.
    van Ooijen, Iris
    Mueller, Barbara C. N.
    EUROPEAN JOURNAL OF MARKETING, 2017, 51 (5-6) : 1075 - 1090
  • [32] Inequitable Distribution of FTP Marketing by Neighborhood Characteristics: Further Evidence for Targeted Marketing
    Rose, Shyanika W.
    Anesetti-Rothermel, Andrew
    Westneat, Susan
    van de Venne, Judy
    Folger, Shanell
    Rahman, Basmah
    Azam, Tofial
    Zhou, Yitong
    Debnam, Charles
    Ribisl, Kurt
    Cohn, Amy M.
    NICOTINE & TOBACCO RESEARCH, 2022, 24 (04) : 484 - 492
  • [33] Customer Involvement in Projects: Adapting the Involvement Mode to Project Characteristics
    Peled, Michael
    Dvir, Dov
    2013 PROCEEDINGS OF TECHNOLOGY MANAGEMENT IN THE IT-DRIVEN SERVICES (PICMET'13), 2013, : 1774 - 1784
  • [34] Marketing characteristics of Michigan hardwood products exporters
    Dickerson, SD
    Stevens, J
    FOREST PRODUCTS JOURNAL, 1998, 48 (11-12) : 36 - 42
  • [35] CONSUMER DURABLES - PRODUCT CHARACTERISTICS AND MARKETING POLICIES
    EPPLE, D
    ZELENITZ, A
    SOUTHERN ECONOMIC JOURNAL, 1977, 44 (02) : 277 - 287
  • [36] CHARACTERISTICS OF IMPLEMENTING MARKETING APPROACH IN THE ROMANIAN COMPANIES
    Pop, Nicolae Al.
    Vladoi, Anca-Daniela
    PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 2, 2009, : 110 - 113
  • [37] Empirical characteristics of "top" journals in mainstream marketing
    Svensson, Goran
    Slatten, Terje
    Tronvoll, Bard
    Helgesson, Thomas
    MARKETING INTELLIGENCE & PLANNING, 2008, 26 (02) : 131 - 144
  • [38] The importance of aggregation operator characteristics in marketing research
    Brijs, Kris
    Depaire, Benoit
    Vanhoof, Koen
    Brijs, Tom
    Wets, Geert
    ICEIS 2007: PROCEEDINGS OF THE NINTH INTERNATIONAL CONFERENCE ON ENTERPRISE INFORMATION SYSTEMS: ARTIFICIAL INTELLIGENCE AND DECISION SUPPORT SYSTEMS, 2007, : 237 - 246
  • [39] Ecotourism Green Marketing Characteristics and Strategies of CHINA
    Zheng Qunming
    2013 3RD INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2013), VOL 3, 2013, : 307 - 312
  • [40] MARKETING CHARACTERISTICS OF THE WHOLESALE WOODY ORNAMENTAL INDUSTRY
    DOERER, D
    WRIGHT, R
    HORTSCIENCE, 1981, 16 (03) : 417 - 417