THE MARKETING CHARACTERISTICS OF INVOLVEMENT

被引：0

作者：

STONE, RN

机构：

来源：

ADVANCES IN CONSUMER RESEARCH | 1984年 / 11卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：210 / 215

页数：6

相关论文

共 50 条

[1] The role of marketing managers' commitment and involvement in marketing strategy implementation
Ramaseshan, B.
Ishak, Asmai
Rabbanee, Fazlul
JOURNAL OF STRATEGIC MARKETING, 2013, 21 (06) : 465 - 483
[2] Social marketing strategy and industry involvement
Wymer, Walter
JOURNAL OF SOCIAL MARKETING, 2017, 7 (03) : 297 - 304
[3] Visibility and involvement in effective arts marketing
Lange, Candy
MARKETING INTELLIGENCE & PLANNING, 2010, 28 (05) : 650 - 668
[4] Relationship marketing effectiveness: The role of involvement
Gordon, ME
McKeage, K
Fox, MA
PSYCHOLOGY & MARKETING, 1998, 15 (05) : 443 - 459
[5] WHEN MARKETING INVOLVEMENT MATTERS AT THE MANAGER LEVEL
LAUZEN, MM
PUBLIC RELATIONS REVIEW, 1993, 19 (03) : 247 - 259
[6] Marketing strategy and customer involvement in product development
Svendsen, Mons Freng
Haugland, Sven A.
Gronhaug, Kjell
Hammervoll, Trond
EUROPEAN JOURNAL OF MARKETING, 2011, 45 (04) : 513 - 530
[7] Is Management Involvement in Integrated Marketing Communications Reasonable?
Zabkar, Vesna
Mumel, Damijan
Vanita, Nina
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 2015, : 283 - 294
[8] The involvement of slovene companies in the export marketing process
Sustar, B
EASTERN EUROPEAN ECONOMICS, 2001, 39 (04) : 25 - 52
[9] International marketing involvement: The construct, dimensionality, and measurement
Gencturk, E
Childers, TL
Ruekert, RW
JOURNAL OF INTERNATIONAL MARKETING, 1995, 3 (04) : 11 - 37
[10] Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry
Thomas Niemand
Sascha Kraus
Sophia Mather
Antonio C. Cuenca-Ballester
International Entrepreneurship and Management Journal, 2020, 16 : 1367 - 1392

← 1 2 3 4 5 →