COMPARATIVE ANALYSIS OF ROLES PORTRAYED BY WOMEN IN PRINT ADVERTISEMENTS - 1958, 1970, 1972

被引：113

作者：

BELKAOUI, A

BELKAOUI, JM

机构：

[1] UNIV OTTAWA,FAC MANAGEMENT SCI,OTTAWA K1N 6N5,ONTARIO,CANADA

[2] ST PAUL UNIV,INST SOCIAL COMMUN,OTTAWA,ONTARIO,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 02期

关键词：

D O I：

10.2307/3150853

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：168 / 172

页数：5

相关论文

共 4 条

[1]

Courtney A. E., 1971, J MARKETING RES, V8, P92, DOI [10.2307/3149733, DOI 10.2307/3149733]

[2]

KLAPPER J, 1960, EFFECTS MASS COMMUNI, P49

[3]

Lazarsfeld PF, 1948, COMMUNICATION IDEAS

[4] WOMANS PLACE - FOLLOW-UP ANALYSIS OF ROLES PROTRAYED BY WOMEN IN MAGAZINE ADVERTISEMENTS [J].

WAGNER, LC ;

BANOS, JB .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) :213-214