INFORMATIONAL AND NORMATIVE SOCIAL INFLUENCE IN BUYER BEHAVIOR

被引：620

作者：

BURNKRANT, RE

COUSINEAU, A

机构：

[1] UNIV CALIF,SCH BUSINESS ADM,BERKELEY,CA 94720

[2] SHERBROOKE UNIV,FAC ADM,SHERBROOKE,QUEBEC,CANADA

来源：

关键词：

D O I：

10.1086/208633

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：206 / 215

页数：10

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