ONE-SIDED VERSUS 2-SIDED COMPARATIVE MESSAGE APPEALS FOR NEW BRAND INTRODUCTIONS

被引：82

|

作者：

ETGAR, M ^{[1
]}

GOODWIN, SA ^{[1
]}

机构：

[1] BOWLING GREEN STATE UNIV,BOWLING GREEN,OH 43403

来源：

JOURNAL OF CONSUMER RESEARCH | 1982年 / 8卷 / 04期

关键词：

D O I：

10.1086/208888

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：460 / 465

页数：6

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