Attitudes of rural accommodation managers towards the development of sustainable tourism

被引：8

作者：

Moral Moral, Maria ^{[1
]}

Fernandez Alles, Maria Teresa ^{[1
]}

Sanchez Franco, Manuel Jesus ^{[2
]}

机构：

[1] Univ Cadiz, Fac Ciencias Econ & Empresariales, Dept Mkt & Comunicac, C Enrique Villegas Velez 2, Cadiz 11002, Spain

[2] Univ Seville, Fac Ciencias Econ & Empresariales, Dept Adm Empresas & Mkt, Avda Ramon y Cajal 1, Seville 41018, Spain

来源：

CUADERNOS DE TURISMO | 2018年 / 41期

关键词：

sustainable tourism; rural housing; attitudes; Theory of Planned Behavior (TCP);

D O I：

10.6018/turismo.41.327101

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of our research lies in identifying rural-hospitality managers' attitudes and intentions towards the implementation of social-responsability actions, and consequently toward sustainable tourism. The key research focus is on the association between the Theory of Planned Behavior and the Theory of Sustainable Development. Partial Least Square (PLS) is proposed to assess the relationships between the constructs together with the predictive power of the research model. Overall, our results conclude that the implementation of ` sustainable actions' is mainly determined by the pressures of the manager's environment.

引用

页码：443 / 464

页数：22