MEASUREMENT OF INDIVIDUAL-DIFFERENCES IN VISUAL VERSUS VERBAL INFORMATION-PROCESSING

被引：304
作者：
CHILDERS, TL
HOUSTON, MJ
HECKLER, SE
机构：
[1] UNIV WISCONSIN,MKT,MADISON,WI 53706
[2] COLL ST THOMAS,MKT,ST PAUL,MN 55105
来源：
JOURNAL OF CONSUMER RESEARCH | 1985年 / 12卷 / 02期
关键词：
D O I：
10.1086/208501
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：125 / 134
页数：10
相关论文
共 53 条
[1]  
ALESANDRINI KL, 1983, INFORMATION PROCESSI, P665
[2]   EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES [J].
BETTMAN, JR ;
KAKKAR, P .
JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) :233-240
[3]   EFFECTS OF PRIOR KNOWLEDGE AND EXPERIENCE AND PHASE OF THE CHOICE PROCESS ON CONSUMER DECISION-PROCESSES - A PROTOCOL ANALYSIS [J].
BETTMAN, JR ;
PARK, CW .
JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) :234-248
[4]  
BETTMAN JR, 1979, INFORMATION PROCESSI
[5]   INFORMATION-PRESENTATION FORMAT AND LEARNING-GOALS AS DETERMINANTS OF CONSUMERS MEMORY RETRIEVAL AND CHOICE PROCESSES [J].
BIEHAL, G ;
CHAKRAVARTI, D .
JOURNAL OF CONSUMER RESEARCH, 1982, 8 (04) :431-441
[6]  
Bower G., 1972, COGNITION LEARN MEM
[7]   IMAGERY AS A RELATIONAL ORGANIZER IN ASSOCIATIVE LEARNING [J].
BOWER, GH .
JOURNAL OF VERBAL LEARNING AND VERBAL BEHAVIOR, 1970, 9 (05) :529-&
[8]   CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J].
CAMPBELL, DT ;
FISKE, DW .
PSYCHOLOGICAL BULLETIN, 1959, 56 (02) :81-105
[9]   MODEL AND METHODOLOGY FOR THE DEVELOPMENT OF CONSUMER INFORMATION PROGRAMS [J].
CAPON, N ;
LUTZ, RJ .
JOURNAL OF MARKETING, 1979, 43 (01) :58-67
[10]   INDIVIDUAL, PRODUCT CLASS, AND TASK-RELATED FACTORS IN CONSUMER INFORMATION-PROCESSING [J].
CAPON, N ;
BURKE, M .
JOURNAL OF CONSUMER RESEARCH, 1980, 7 (03) :314-326
123456