PREDICTING SHORT-TERM CHANGES IN MARKET SHARE AS A FUNCTION OF ADVERTISING STRATEGY

被引:31
作者
BUZZELL, RD
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D O I
10.2307/3150052
中图分类号
F [经济];
学科分类号
02 ;
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页码:27 / 31
页数:5
相关论文
共 7 条
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