NEGATIVE EFFECTS OF PERSONALIZATION ON RESPONSE PATTERNS IN MAIL SURVEYS

被引：47

作者：

HOUSTON, MJ

JEFFERSO.RW

机构：

[1] TEXAS A&M UNIV,DEPT MKT,COLLEGE STN,TX 77445

[2] WESTERN ILLINOIS UNIV,DEPT MKT & FIN,MACOMB,IL 61455

来源：

关键词：

D O I：

10.2307/3150671

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：114 / 117

页数：4

共 8 条

[1] PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE [J].

ANDREASE.AR .

[2] RESPONSE PATTERNS TO MAIL SURVEYS [J].

COX, WE .

[3]

ERDOS PL, 1970, PROFESSIONAL MAIL SU

[4] ADVANCE LETTER IN MAIL SURVEYS [J].

FORD, NM .

GULLAHORN, JE ;

GULLAHORN, JT .

[6]

SIMON R, 1967, J ADVERTISING RES, V7, P28

[7] FACTOR INTERACTION EFFECTS IN MAIL SURVEY RESPONSE RATES [J].

WISEMAN, F .

[8] MONETARY INDUCEMENTS AND MAIL QUESTIONNAIRE RESPONSE [J].

WOTRUBA, TR .