MEASUREMENT OF ADVERTISING INVOLVEMENT

[1] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[2] HEIDBREDER E, 1933, 7 PSYCHOLOGIES, P129

[3] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356

[4] ON THE SOCIAL-PSYCHOLOGY OF THE PSYCHOLOGICAL EXPERIMENT - WITH PARTICULAR REFERENCE TO DEMAND CHARACTERISTICS AND THEIR IMPLICATIONS [J]. AMERICAN PSYCHOLOGIST, 1962, 17 (11) : 776 - 783

[5] Sherif C. W., 1965, ATTITUDE ATTITUDE CH

[6] SHERIF CW, 1965, ATTITUDE ATTITUDE CH, pCH5

[7] WOODWORTH RS, 1931, CONTEMPORARY SCH PSY, P40

[1] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[2] HEIDBREDER E, 1933, 7 PSYCHOLOGIES, P129

[3] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356

[4] ON THE SOCIAL-PSYCHOLOGY OF THE PSYCHOLOGICAL EXPERIMENT - WITH PARTICULAR REFERENCE TO DEMAND CHARACTERISTICS AND THEIR IMPLICATIONS [J]. AMERICAN PSYCHOLOGIST, 1962, 17 (11) : 776 - 783

[5] Sherif C. W., 1965, ATTITUDE ATTITUDE CH

[6] SHERIF CW, 1965, ATTITUDE ATTITUDE CH, pCH5

[7] WOODWORTH RS, 1931, CONTEMPORARY SCH PSY, P40