ELECTORAL SUBVERTISING: POLITICAL COMMUNICATION CATEGORY

被引：0

作者：

Castro Avila, Mariela ^{[1
]}

机构：

[1] Inst Formac & Estudios Democracia Tribunal Suprem, San Jose, Costa Rica

来源：

REVISTA DE CIENCIAS SOCIALES-COSTA RICA | 2010年 / 130期

关键词：

ELECTIONS; ADVERTISING; SUBVERTISING; COMMUNICATION; POLITICS;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

This article is conceiving the subvertising as a Political Communication tool. Furthermore, as an ideology, is a way of social resistance used by social movements, non-governmental organizations and individuals. This Subvertising is an ideal to denounce and modify social behaviors, specially the consumerism behaviors, including the electoral consumerism.

引用

页码：131 / 143

页数：13