WHAT MANAGERS SHOULD KNOW ABOUT THEIR COMPETITORS PATENTED TECHNOLOGIES

被引：7
作者：
KEEP, WW
OMURA, GS
CALANTONE, RJ
机构：
[1] Department of Marketing, University of Kentucky
[2] Department of Marketing, Michigan State University
[3] Department of Marketing, Michigan State University
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1994年 / 23卷 / 03期
关键词：
D O I：
10.1016/0019-8501(94)90040-X
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article examines the structure of technological research and the number of patents granted in a specific technological area. Results indicate that even in a single technological area, the level of research activity is strongly associated with the way research is structured among competing firms. The results can help managers use accessible patent data to better understand the actions of technological competitors.
引用
收藏
页码：257 / 264
页数：8
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