INWARD TECHNOLOGY LICENSING AS AN ALTERNATIVE TO INTERNAL RESEARCH-AND-DEVELOPMENT IN NEW PRODUCT DEVELOPMENT - A CONCEPTUAL-FRAMEWORK

被引:49
作者
ATUAHENEGIMA, K
机构
关键词
D O I
10.1016/0737-6782(92)90007-Y
中图分类号
F [经济];
学科分类号
02 ;
摘要
Many marketing practitioners and authors already accept that inward technology licensing (ITL) can be a viable alternative source of new products to internal R&D. Yet, new product development research focuses mainly on internal development with little attention to external methods. Kwaku Atuahene-Gima reviews the small body of literature on ITL and examines the factors that may in influence a firm to adopt ITL as an alternative to internal R&D. Using a conceptual framework to provide additional insights, he argues that the ITL adoption decision is an organizational behavioral response to internal and external environmental stimuli.
引用
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页码:156 / 167
页数:12
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