INWARD TECHNOLOGY LICENSING AS AN ALTERNATIVE TO INTERNAL RESEARCH-AND-DEVELOPMENT IN NEW PRODUCT DEVELOPMENT - A CONCEPTUAL-FRAMEWORK

被引：49
作者：
ATUAHENEGIMA, K
机构：
来源：
JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1992年 / 9卷 / 02期
关键词：
D O I：
10.1016/0737-6782(92)90007-Y
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Many marketing practitioners and authors already accept that inward technology licensing (ITL) can be a viable alternative source of new products to internal R&D. Yet, new product development research focuses mainly on internal development with little attention to external methods. Kwaku Atuahene-Gima reviews the small body of literature on ITL and examines the factors that may in influence a firm to adopt ITL as an alternative to internal R&D. Using a conceptual framework to provide additional insights, he argues that the ITL adoption decision is an organizational behavioral response to internal and external environmental stimuli.
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页码：156 / 167
页数：12
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