Social Media Engagement and Public Health Communication: Implications for Public Health Organizations Being Truly "Social"

被引：162

作者：

Heldman, Amy Burnett ^{[1
]}

Schindelar, Jessica ^{[1
]}

Weaver, James B., III ^{[2
]}

机构：

[1] Ctr Dis Control & Prevent, Off Associate Director Commun, Div Publ Affairs, Atlanta, GA 30033 USA

[2] Ctr Dis Control & Prevent, Off Associate Director Commun, Off Director, Atlanta, GA 30033 USA

来源：

PUBLIC HEALTH REVIEWS | 2013年 / 35卷 / 01期

关键词：

Social media; engagement; public health communication; public health;

D O I：

10.1007/BF03391698

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

Social media are designed to be engaging, but often are used as a mechanism by public health organizations and practitioners for mass information dissemination rather than engaging audiences in true multi-way conversations and interactions. In this article we define and discuss social media engagement for public health communication. We examine different levels of engagement for public health communication and consider the potential risks, benefits, and challenges of truly embracing the social component in public health practice. Some implications of engagement for public health communication via social media are addressed, and recommendations for future work and research are proposed.

引用

页数：18

共 57 条

[1] Obama's Wired Campaign: Lessons for Public Health Communication [J].