TOWARD A THEORY OF THE PRODUCT LIFE-CYCLE - EXPLAINING DIVERSITY

被引：23
|
作者：
MIDGLEY, DF
机构：
来源：
JOURNAL OF MARKETING | 1981年 / 45卷 / 04期
关键词：
D O I：
10.2307/1251478
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：109 / 115
页数：7
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