Do we need involvement to understand consumer behavior?

被引：0
作者：
Poiesz, TBC
deBont, CJPM
机构：
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXII | 1995年 / 22卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper the literature on the involvement concept is reviewed. One of the conclusions is that the cumulation of knowledge on involvement is hampered by the lack of conceptual clarity, the seemingly uncontrolled application, the overlap with presumed antecedents and consequences, and the unavoidable lack of consistent operationalisations. An alternative, more restricted, conceptualization is proposed.
引用
收藏
页码：448 / 452
页数：5
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