ON TESTING COMPETITIVE MARKET STRUCTURES

被引：7

作者：

KANNAN, PK ^{[1
]}

WRIGHT, GP ^{[1
]}

机构：

[1] PURDUE UNIV,W LAFAYETTE,IN 47907

来源：

MARKETING SCIENCE | 1991年 / 10卷 / 04期

关键词：

MARKET STRUCTURE;

D O I：

10.1287/mksc.10.4.338

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A recent paper by Novak and Stangor (Marketing science, Winter 1987) on testing competitive Market structures involves testing a two-sided hypothesis to determine the nature of the competitive market structure. In this paper we provide an improvement to the Novak and Stangor procedure by considering a one-sided multivariate hypothesis and suggest methods for testing such hypotheses.

引用

页码：338 / 347

页数：10

共 15 条

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