A Review of the Function of Social Networks in Marketing

被引：0
|
作者：
Kaveh, Maryam [1 ]
Gholami, Mohsen [2 ]
机构：
[1] Islamic Azad Univ, Sari Branch, Dept Mkt Management, Sari, Iran
[2] Iranian Acad Ctr Educ Culture & Res, Mazandaran Branch, Sari, Iran
来源：
REVISTA PUBLICANDO | 2018年 / 5卷 / 14期
关键词：
Marketing; social networks; social media; social network users; opinion leaders;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
Taking into account the importance of social networks (media) and their utilization in marketing, a comprehensive study was carried out on this topic, and the challenges and opportunities produced by social networks were investigated. Social networki are instruments for building virtual communities, or social networks, for individuals with similar education, lifestyles, interests, or activities. Also, the performance of users as the main factors in this field as well as social networks' importance were studied. Opinion leaders were as well referred to as the effectiveness factor in social networks. In the end, some prevalent mistakes as regards utilizing social networks were introduced that organizations and businesses must take into account.
引用
收藏
页码：386 / 396
页数：11
相关论文
共 50 条
  • [21] Use of Social Networks in Personnel Marketing
    Ungerman, Otakar
    PROCEEDINGS OF THE 12TH INTERNATIONAL CONFERENCE: LIBEREC ECONOMIC FORUM 2015, 2015, : 409 - 421
  • [22] A Systematic Review of Extant Literature in Social Media in the Marketing Perspective
    Alalwan, Ali Abdallah
    Rana, Nripendra P.
    Algharabat, Raed
    Tarhini, Ali
    SOCIAL MEDIA: THE GOOD, THE BAD, AND THE UGLY, 2016, 9844 : 79 - 89
  • [23] E-Cigarette Marketing on Social Media: A Scoping Review
    Juhan Lee
    Sakinah C. Suttiratana
    Isha Sen
    Grace Kong
    Current Addiction Reports, 2023, 10 : 29 - 37
  • [24] Marketing and communication in the wine sector: the Catalan wine DO on social networks
    Mundet Pons, Jordi
    Bustos Diaz, Javier
    Mollevi Bortolo, Gemma
    BRITISH FOOD JOURNAL, 2025, 127 (01): : 92 - 110
  • [25] E-Cigarette Marketing on Social Media: A Scoping Review
    Lee, Juhan
    Suttiratana, Sakinah C. C.
    Sen, Isha
    Kong, Grace
    CURRENT ADDICTION REPORTS, 2023, 10 (01) : 29 - 37
  • [26] A MARKETING PERSPECTIVE ON THE ROMANIANS' PRIVACY IN SOCIAL NETWORKS
    Orzan, Mihai
    Acatrinei, Carmen
    BUSINESS EXCELLENCE CHALLENGES DURING THE ECONOMIC CRISIS, VOL 2, 2012, : 57 - 60
  • [27] SPECIFICS OF USING SOCIAL NETWORKS IN THE MARKETING IN SLOVAKIA
    Lisnik, Anton
    Diacikova, Anna
    IDIMT-2016- INFORMATION TECHNOLOGY, SOCIETY AND ECONOMY STRATEGIC CROSS-INFLUENCES, 2016, 45 : 169 - 175
  • [28] Modeling Influencer Marketing Campaigns in Social Networks
    Doshi, Ronak
    Ramesh, Ajay
    Rao, Shrisha
    IEEE TRANSACTIONS ON COMPUTATIONAL SOCIAL SYSTEMS, 2023, 10 (01): : 322 - 334
  • [29] Modeling Competitive Marketing Strategies in Social Networks
    Goel, Rahul
    Singh, Anurag
    Ghanbarnejad, Fakhteh
    PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2019, 518 : 50 - 70
  • [30] Hotel networks and social capital in destination marketing
    Grängsjö, YV
    Gummesson, E
    INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT, 2006, 17 (01): : 58 - 75
12345