BRAND CONGRUENCE IN INTERPERSONAL-RELATIONS - A SOCIAL NETWORK ANALYSIS

被引：104
作者：
REINGEN, PH
FOSTER, BL
BROWN, JJ
SEIDMAN, SB
机构：
[1] ARIZONA STATE UNIV, DEPT CHAIR ANTHROPOL, TEMPE, AZ 85287 USA
[2] GEORGE MASON UNIV, MATH, FAIRFAX, VA 22030 USA
[3] ARIZONA STATE UNIV, MKT, TEMPE, AZ 85287 USA
来源：
JOURNAL OF CONSUMER RESEARCH | 1984年 / 11卷 / 03期
关键词：
D O I：
10.1086/209013
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：771 / 783
页数：13
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