PRODUCT POSITIONING UNDER PRICE-COMPETITION

被引：105
作者：
CHOI, SC
DESARBO, WS
HARKER, PT
机构：
[1] UNIV MICHIGAN, DEPT MKT, ANN ARBOR, MI 48109 USA
[2] UNIV MICHIGAN, DEPT STAT, ANN ARBOR, MI 48109 USA
[3] UNIV PENN, WHARTON SCH, DEPT DECIS SCI, PHILADELPHIA, PA 19104 USA
来源：
MANAGEMENT SCIENCE | 1990年 / 36卷 / 02期
关键词：
D O I：
10.1287/mnsc.36.2.175
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：175 / 199
页数：25
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