THEORY OR RESEARCH FOR MARKETING DECISION-MAKER

被引：1

作者：

ODELL, WF ^{[1
]}

机构：

[1] UNIV VIRGINIA,MCINTIRE SCH COMMERCE,CHARLOTTESVILLE,VA

来源：

关键词：

D O I：

10.2307/1249064

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：52 / 55

页数：4

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