The Practice of Public Relations in Mexico

被引：0

作者：

Rebeil Corella, Maria Antonieta ^{[1
]}

Arevalo Martinez, Rebeca ^{[2
]}

Lemus Legaspi, Guillermo ^{[3
]}

机构：

[1] Univ Anahuac, Fac Comun, Comun Aplicada, Mexico City, DF, Mexico

[2] Univ Anahuac, Comun Aplicada, Mexico City, DF, Mexico

[3] Univ Anahuac, Comun Aplicada, CICA, Invest, Mexico City, DF, Mexico

来源：

REVISTA INTERNACIONAL DE RELACIONES PUBLICAS | 2011年 / 1卷 / 01期

关键词：

public relations; Mexico; organizational communication;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article aims to show how it is the exercise of public relations in the Mexican context, we analyze the development of the discipline in three areas: a) the formation of nodal PR professional and ideas of the discipline, b) managing the professional activity in society, c) tcreation and consolidation of professional associations of the specialty and to indicate the general trends of the profession. From this context, we discuss how is the public relations industry in Mexico, according to the latest available research to present the main challenges facing this profession based on the socio-economic and political lives country.

引用

页码：97 / 110

页数：14