THE MARKETING CONCEPT - WHAT IT IS AND WHAT IT IS NOT

被引：187

作者：

HOUSTON, FS

机构：

来源：

关键词：

D O I：

10.2307/1251602

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：81 / 87

页数：7

共 25 条

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BENNETT, RC ;

COOPER, RG .

[6]

BORDEN NH, 1964, J ADVERTISING RES, V4, P2

[7]

DIXON DF, 1978, MSU BUS TOP-MICH ST, V26, P50

[8]

ENIS BM, 1981, MARKETING CLASSICS

[9]

FELTON AP, 1959, HARVARD BUS REV, V37, P55

[10] AESTHETICS, IDEOLOGIES AND THE LIMITS OF THE MARKETING CONCEPT [J].

HIRSCHMAN, EC .