EFFECT OF MEDIA ADVERTISING AND OTHER SOURCES ON MOVIE SELECTION

被引:48
作者
FABER, RJ
OGUINN, TC
机构
来源
JOURNALISM QUARTERLY | 1984年 / 61卷 / 02期
关键词
D O I
10.1177/107769908406100219
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:371 / 377
页数:7
相关论文
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OGUINN T, 1981, INT COMMUNICATION AS
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*OP RES CORP, 1980, REP MOT PICT ASS AM
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