EFFECT OF MEDIA ADVERTISING AND OTHER SOURCES ON MOVIE SELECTION

被引：47
作者：
FABER, RJ
OGUINN, TC
机构：
来源：
JOURNALISM QUARTERLY | 1984年 / 61卷 / 02期
关键词：
D O I：
10.1177/107769908406100219
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：371 / 377
页数：7
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