THE AMERICAN-ACADEMY-OF-ADVERTISING - THE EARLY YEARS

The first seven years of the American Academy of Advertising were crucial. It was the first and only organization ever formed specifically for advertising educators. In the beginning, many advertising educators did not see the need for such an organization and many others had a "wait and see" attitude. The Academy survived, and, at the end of the period, more than 300 teachers had joined. It also was recognized by the advertising profession. This article serves as a synopsis of those seven years.