EFFECTS OF ALTERNATIVE TYPES OF INFLUENCE STRATEGIES UNDER DIFFERENT CHANNEL DEPENDENCE STRUCTURES

被引:84
作者
KEITH, JE [1 ]
JACKSON, DW [1 ]
CROSBY, LA [1 ]
机构
[1] ARIZONA STATE UNIV,MKT,TEMPE,AZ 85287
关键词
D O I
10.2307/1251814
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:30 / 41
页数:12
相关论文
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