EFFECTS OF ALTERNATIVE TYPES OF INFLUENCE STRATEGIES UNDER DIFFERENT CHANNEL DEPENDENCE STRUCTURES

被引：84

作者：

KEITH, JE ^{[1
]}

JACKSON, DW ^{[1
]}

CROSBY, LA ^{[1
]}

机构：

[1] ARIZONA STATE UNIV,MKT,TEMPE,AZ 85287

来源：

JOURNAL OF MARKETING | 1990年 / 54卷 / 03期

关键词：

D O I：

10.2307/1251814

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：30 / 41

页数：12

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