A DIFFUSION-MODEL INCORPORATING PRODUCT BENEFITS, PRICE, INCOME AND INFORMATION

被引：166
作者：
HORSKY, D
机构：
来源：
MARKETING SCIENCE | 1990年 / 9卷 / 04期
关键词：
D O I：
10.1287/mksc.9.4.342
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：342 / 365
页数：24
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