A DIFFUSION-MODEL INCORPORATING PRODUCT BENEFITS, PRICE, INCOME AND INFORMATION

被引：166
作者：
HORSKY, D
机构：
来源：
MARKETING SCIENCE | 1990年 / 9卷 / 04期
关键词：
D O I：
10.1287/mksc.9.4.342
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：342 / 365
页数：24
相关论文
共 29 条
[1]  
Bass F., 1969, J BUSINESS 2, V53, P51, DOI [10.1086/296099, DOI 10.1086/296099]
[2]   NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES [J].
BASS, FM .
MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05) :215-227
[3]   A THEORY OF THE ALLOCATION OF TIME [J].
BECKER, GS .
ECONOMIC JOURNAL, 1965, 75 (299) :493-517
[4]   QUASI-ENGEL CURVES, DIFFUSION, AND OWNERSHIP OF MAJOR CONSUMER DURABLES [J].
BONUS, H .
JOURNAL OF POLITICAL ECONOMY, 1973, 81 (03) :655-677
[5]   MODELS OF NEW PRODUCT DIFFUSION THROUGH ADVERTISING AND WORD-OF-MOUTH [J].
DODSON, JA ;
MULLER, E .
MANAGEMENT SCIENCE, 1978, 24 (15) :1568-1578
[6]   EXPERIENCE CURVES AND DYNAMIC DEMAND MODELS - IMPLICATIONS FOR OPTIMAL PRICING STRATEGIES [J].
DOLAN, RJ ;
JEULAND, AP .
JOURNAL OF MARKETING, 1981, 45 (01) :52-62
[7]  
DUBEY SD, 1966, J INDUSTRIAL MATH SO, V16, P1
[8]  
FAMA EF, 1975, AM ECON REV, V65, P269
[9]  
Goldfeld SM, 1972, NONLINEAR METHODS EC
[10]   DYNAMIC ADVERTISING STRATEGIES OF COMPETING DURABLE GOOD PRODUCERS [J].
HORSKY, D ;
MATE, K .
MARKETING SCIENCE, 1988, 7 (04) :356-367
123