COMMUNICATION AND SOCIAL NETWORKS

被引：0

作者：

Sanchis, Silvia Climent ^{[1
]}

机构：

[1] Univ Oberta Catalunya, Curso Super Mkt & Invest Mercados Profes, Barcelona, Spain

来源：

3C TIC | 2013年 / 2卷 / 01期

关键词：

Social networks; communication; personal branding; journalism; community manager;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

For about five years the proliferation of social networks has been a constant in the network. This fact has led to change the ways of understanding and communication that Laswell paradigm [1] has been in need of new items to add to the communication such as the immediacy and control or follow a strategy through to networks the criticism in our profiles or those of our companies do not become something we cannot control and have a negative impact in the area of the image and the public good of our people, our organization or our brand.

引用

页数：9