STILL THE SAME? Comparing news content in online and print media

This article analyses whether a specific news event is reported differently online compared to print newspapers. The question is hardly new but has increased in importance as more readers pass from print newspapers to online news. The conditions of news selection and production are discussed departing from the theories of market-driven journalism and media logic, and are related to aspects of audience needs and gratifications, as well as professional norms and standards. A content analysis of news reporting during the 2010 Swedish election campaign reveals no significant differences between how major newspapers reported the aspects, issues and actors online compared to in print. Individuals using online news received the same information about the election campaign as those reading the print paper, which indicates a displacing rather than complementary effect of online journalism on print journalism.