Measuring Hotel Performance Using Data Envelopment Analysis

被引：4

作者：

Tumer, Nilsun ^{[1
]}

机构：

[1] Bogazici Univ, Dept Tourism Adm, Hisai Campus Bebek, Istanbul, Turkey

来源：

ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH | 2010年 / 21卷 / 02期

关键词：

Resort hotel industry; Data envelopment analysis; Efficiency;

D O I：

10.1080/13032917.2010.9687103

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Measuring performance is a means for firms to improve their existing positions in today's highly competitive environment. Resort hotel industry has become a significant area of interest as holiday and leisure trips turned out to be the main purpose of international travel in recent years. This article is based on a study which measures the performance of resort hotels by technical efficiency. The dataset covers almost 15 percent of the total capacity of 4 and 5 star hotels located in the main coastal cities of Turkey. This study modifies revenue per available room (RevPAR) indicator to make it applicable for "all inclusive" resort hotels. The study, by means of data envelopment analysis (DEA), indicated that particularly the number of rooms, star categories, and food & beverage cost per room sold were important factors in efficiency differences among resort hotels.

引用

页码：271 / 287

页数：17

共 23 条

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