THE CONTRIBUTION OF PROJECT MANAGEMENT IN THE PROCESS OF PRODUCT DEVELOPMENT

In a complex environment, characterized by an increasing demand for personalized and customized products, reducing the cycle time for the launch of new products becomes an important point for getting a greater return on investment in development projects. Thus, our objective in this article was to investigate the contribution of project management methodologies for decrease time to development products. For this study, and in view of the proposed objective, qualitative methodology literature was used. The analyzes carried out in order to understand what type of project management process can best contribute for development products, brought mixed results towards the use of prescriptive and adaptive methods. This fact prompted the reflection that the contribution made by the practices of project management for development products occurs with verification scenario and the degree of innovation of product project that is being developed and the use of adaptive methodologies for innovative projects in complex environments and methodologies for projects prescriptive design routine in simple environments.