THE EFFECTS OF ADVERTISING ON HIGH AND LOW LOYALTY CONSUMER SEGMENTS

被引：52
作者：
RAJ, SP
机构：
来源：
JOURNAL OF CONSUMER RESEARCH | 1982年 / 9卷 / 01期
关键词：
D O I：
10.1086/208898
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：77 / 89
页数：13
相关论文
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[5]   ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES [J].
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EHRENBERG AS, 1974, J ADVERTISING RES, V14, P25
[8]  
HALEY RI, 1978, J ADVERTISING RES, V18, P9
[9]  
HEIGHTON EJ, 1976, ADVERTISING BROADCAS
[10]  
JOYCE T, 1967, ADVERTISING AGE, V38, P69
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