Vigilant resilience: the possibilities for renewal through preparedness

被引:12
作者
Carlson, Elizabeth [1 ]
机构
[1] Cent Michigan Univ, Mt Pleasant, MI 48859 USA
关键词
Crisis management; Oil industry; Organizational theory; Public relations; Discourse of renewal;
D O I
10.1108/CCIJ-04-2017-0030
中图分类号
F [经济];
学科分类号
02 ;
摘要
Purpose Post-crisis renewal discourse (Ulmer et al., 2007) is one form of communication that stakeholders may use as they attempt to organize for resilience. The purpose of this paper propose extending Discourse of Renewal Theory to explain how it could enact a different kind of resilience than scholars typically consider. Organizational resilience strategies often focus on the recovery or prevention stages of crisis management. Under conditions of persistent threat, it would be more productive for renewal discourse to emphasize greater preparedness. Design/methodology/approach To illustrate the need for this kind of theorizing, the author analyzes a case study that follows the public relations efforts of Canadian energy company Enbridge, Inc., in the aftermath of the 2010 Kalamazoo River oil spill. Findings By the criteria of Discourse of Renewal Theory, Enbridge attempted a renewal strategy, but it failed. By other criteria, however, it succeeded: it created the opportunity for richer dialogue among stakeholders about their interdependence and their competing interests. Originality/value By considering how elements of the resilience process may vary, this paper offers resources for more nuanced theory-building and theory-testing related to organizational and system-level resilience.
引用
收藏
页码:212 / 225
页数:14
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