THE ROLE OF TALENT MANAGEMENT IN THE DEVELOPMENT OF THE MARKETING TEAM

Talent management is the process of attracting, retaining and developing talented people for the companies. Through this activity companies provide quality staff which will contribute to further development and greater competitiveness. Today's labor market is paying attention to talent of the staff, to the point that nowadays the companies increasingly hire so-called "head hunters( talent)" or similar agencies in order to recruit the most talented people currently on the market. Talent management means not only hiring the mosttalented people but also their retention and further development of their talents. These companiesusually carried out through regular training, promotion and monitoring of talent among employees. Talent management is particularly important when it comes to marketing teams. These teams should be composed of highly trained and talented people because they are dealing with a highly creative activity where despite good training, having talent is very important. This paper presentsaction research conducted in 13 marketing organizations. The purpose of the paper is to verify the impact of the quality of talent management on the development of employee performance, and thus the success of the whole team. KEYWORDS: management of human resources, talent, talent management, marketing, team performance of employees.