PERSONALITY - LIFE-STYLE AND TELEVISION VIEWING BEHAVIOR

被引：14

作者：

VILLANI, KEA ^{[1
]}

机构：

[1] COLUMBIA UNIV,NEW YORK,NY 10027

来源：

JOURNAL OF MARKETING RESEARCH | 1975年 / 12卷 / 04期

关键词：

D O I：

10.2307/3151092

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：432 / 439

页数：8

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