IMPROVING RESPONSE RATES IN INDUSTRIAL MAIL SURVEYS

被引：54
作者：
JOBBER, D
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1986年 / 15卷 / 03期
关键词：
D O I：
10.1016/0019-8501(86)90028-3
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：183 / 195
页数：13
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