AROUSAL-AUGMENTED PRIMING EFFECTS - ROCK-MUSIC VIDEOS AND SEX OBJECT SCHEMAS

被引：46

作者：

HANSEN, CH ^{[1
]}

KRYGOWSKI, W ^{[1
]}

机构：

[1] UNIV DAYTON,DAYTON,OH 45469

来源：

COMMUNICATION RESEARCH | 1994年 / 21卷 / 01期

关键词：

D O I：

10.1177/009365094021001003

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Two experiments were conducted to test predictions from the arousal-extremity model that priming effects produced by music videos would be stronger under high than low arousal. Experiment 1 established the content of two sets of music video primes: 2 male and 2 female sex-object videos. In Experiment 2, video priming effects were found on attribute judgments of an ambiguous but phenotypically similar TV commercial, and these effects were further exaggerated when subjects were highly aroused by exercise. Results of MANOVAs and discriminant function analyses indicated that in high-arousal conditions priming effects were more extreme and more closely resembled music video content than in low-arousal conditions.

引用

页码：24 / 47

页数：24

共 41 条

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