NOTE ON MARKETING-RESEARCH IN MEXICO

被引:2
作者
LOUDON, DL [1 ]
机构
[1] UNIV RHODE ISLAND,KINGSTON,RI 02881
关键词
D O I
10.1016/0148-2963(76)90009-6
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:69 / 74
页数:6
相关论文
共 4 条
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    BOYD, HW
    FRANK, RE
    MASSY, WF
    ZOHEIR, M
    [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 20 - 23
  • [2] GAITHER GM, 1961, INT ADVERTISER FEB, P12
  • [3] GAITHER GM, 1965, NEW DIRECTIONS MARKE, P538
  • [4] ANALYSIS OF MEXICAN LITERACY
    GREER, TV
    [J]. JOURNAL OF INTER-AMERICAN STUDIES, 1969, 11 (03): : 466 - 476