ANALYSIS OF MEDICAL CONSUMER-BEHAVIOR

被引：0

作者：

MAZIS, MB

机构：

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：235 / 237

页数：3

共 8 条

[1]

BRINBERG D, 1983, ADV CONSUMER BEHAVIO, V10

[2]

FISHBEIN M, 1975, BELIEFS ATTITUDES IN

[3] DECEPTION IN ADVERTISING - CONCEPTUAL APPROACH [J].

GARDNER, DM .

[4] FDA APPROACH TO DEFINING MISLEADING ADVERTISING [J].

JACOBY, J ;

SMALL, C .

[5]

OLIVER RL, 1983, ADV CONSUMER BEHAVIO, V10

[6]

ROSENBERG PA, 1983, ADV CONSUMER RES, V10

[7] IDENTIFYING MISLEADING ADVERTISING [J].

RUSSO, JE ;

METCALF, BL ;

STEPHENS, D .

WYER, RS ;

GOLDBERG, L .