MEASUREMENT ERROR AND THEORY TESTING IN CONSUMER RESEARCH - AN ILLUSTRATION OF THE IMPORTANCE OF CONSTRUCT-VALIDATION

被引：93

作者：

COTE, JA ^{[1
]}

BUCKLEY, MR ^{[1
]}

机构：

[1] UNIV OKLAHOMA,MANAGEMENT,NORMAN,OK 73019

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 14卷 / 04期

关键词：

D O I：

10.1086/209137

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：579 / 582

页数：4

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